Equativ at Cannes Lions 2024

THE WAIT IS OVER!

Your Equativ crew is heading back to Cannes Lions!

Let's connect for some fun in the sun and to discuss how we can help you transform your business. Check out our activations below!

23

Days

17

Hours

34

Minutes

29

Seconds

LET'S CONNECT

RSVP below to meet with our team and attend our events!








MEETINGS



EQUATIV CONTENT HUB



EVENTS



Meeting point and other details to be shared the week before Cannes

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OUR CANNES 2024 SCHEDULE

Register for one or more events by filling in the form in the following section.

image bbq
Grill and Chill with your Equativ Crew!
Start Cannes off right! Join us for a come-as-you-are welcome BBQ.
Hosted on the Equativ yacht, an evening of great food and conversation guarantees a jump start on curating connections while in Cannes.


5:00 - 8:00 PM CET
Equativ Yacht
image ecrc
Equativ Cannes Run Club (ECRC)
Lace up your running shoes and join us each morning for a casual run through Cannes. These runs will be a great place to make new connections while starting the day off right.

7:30 AM CET
Equativ Content Hub
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Panel: CTV + Audience Data? It’s Complicated.

As CTV continues to disrupt the traditional TV ad market, new strengths and challenges are emerging. Buyers and sellers alike are dealing with a changing landscape and telcos are now monetizing data to help buyers achieve better yield.

In this panel discussion, we’ll explore the evolution of CTV and try to get to the root of what both the buy and sell sides want and how they can benefit from telco datasets.

11:00 AM - 12:00 PM CET
Equativ Content Hub
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Panel: Unlocking the Potential of Programmatic TV - The Project X Initiative

The Project X Initiative (PXI) is developing a new European thought leadership project focused on developing a vision and industry action plan to unlock the full potential of programmatic TV in Europe.

In this panel discussion, we will look at roadmaps, practical visions, and issues to consider for the future of programmatic TV and video in Europe from various perspectives. The event will conclude with a networking happy hour. Join us for what’s sure to be a lively discussion!

2:30 - 4:30 PM CET
Equativ Content Hub
image ecrc
Equativ Cannes Run Club (ECRC)
Lace up your running shoes and join us each morning for a casual run through Cannes. These runs will be a great place to make new connections while starting the day off right.

7:30 AM CET
Equativ Content Hub
image activité
Panel: Retail Media and Curation: Solutions for the Consent-Based Era

As advertising enters a consent-based era, there’s no doubt that retail/commerce first-party data is gold. Building a successful strategy to get the most out of this highly valuable asset remains a challenge for all players.

In this panel session, we’ll focus on how curation and retail media can best be leveraged to maximize value on both the buy- and sell-sides of the ecosystem.

11:00 AM - 12:00 PM CET
Equativ Content Hub
image activité
Panel: Scale Your Audience with an Agency Marketplace

In an evolving media landscape, buyers have moved from open exchange to deals to curation. At the heart of it all is a need for a secure and controlled environment in which to buy and enrich media. An agency marketplace answers this need and connects with audiences at scale, no matter how you buy.

In this panel discussion, we’ll explore the data, formats, and technology sitting at the source and how an agency marketplace benefits both brands and agencies.

3:30 - 5:00 PM CET
Equativ Content Hub
image legendary party
Equativ's BE Legendary Party
INVITE ONLY

What's more legendary than our Cannes party? Don't miss your chance to be part of the legend.
(Please note that this event is invite-only and the invite is non-transferrable)

7:00 PM CET
Equativ Yacht
image ecrc
Equativ Cannes Run Club (ECRC)
Lace up your running shoes and join us each morning for a casual run through Cannes. These runs will be a great place to make new connections while starting the day off right.

7:30 AM CET
Equativ Content Hub
image activité
Panel: Navigating Identity: ID Strategies for a Privacy-Safe Environment

Advertisers currently face the challenge of maintaining addressability while upholding privacy in a digital world. Alternative IDs have emerged as a pivotal tool for offering pathways to effectively engage audiences while respecting their privacy preferences.

In this panel session, we’ll share actionable insights and strategies for maintaining addressability in the post-cookie era and discuss how working with alternative ID partners dedicated to empowering responsible digital advertising is the key to long-term success.

11:00 AM - 12:00 PM CET
Equativ Content Hub
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Panel: Seen, heard, hired: Advancing Women in Advertising

We welcome females and males alike to join us for an engaging discussion on recruiting and retaining female talent in the programmatic and digital advertising industry. Panelists will share first-hand experience and advice for attracting more female talent in the industry and will also discuss ways to support women and serve as an ally in the workplace.

Post-event, the conversation will continue with a networking happy hour on our terrace.

3:30 - 4:30 PM CET
Equativ Content Hub
image happy hour
Sunset Sips Happy Hour: Co-hosted with Adelaide and KERV
INVITE ONLY

As the sun sets on another day in Cannes, join us for an evening soiree to connect with old and new friends alike.

5:00 - 7:00 PM CET
Equativ Yacht
image ecrc
Equativ Cannes Run Club (ECRC)
Lace up your running shoes and join us each morning for a casual run through Cannes. These runs will be a great place to make new connections while starting the day off right.

9:00 AM CET
Equativ Content Hub
image disco
Send-Off Disco
Join us for an early-morning dance party to send-the week off in style. Wear your brightest colors and come to toast the connections made over the week with smoothies and ginger shots.

10:00 AM CET
Equativ Content Hub
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VIP Cruise
INVITE ONLY

More details to come.

11:00 AM CET
Equativ Yacht

NEED MORE REASONS TO MEET WITH THE CREW?

Check out what we did last year!