As CTV continues to disrupt the traditional TV ad market, new strengths and challenges are emerging. Buyers and sellers alike are dealing with a changing landscape and telcos are now monetizing data to help buyers achieve better yield.

In this panel discussion, we’ll explore the evolution of CTV and try to get to the root of what both the buy and sell sides want and how they can benefit from telco datasets.

Moderator:

• James Grant, SVP, Advanced TV, Equativ

Panelists:

• Davide Rosamilia, VP, Product, ID5
• Wil Ullstein, Commercial Director, YouGov
• Rob Turnbull, Advertising Insights and Analytics, Samsung Ads
• Bérangère Degni-Rezé, Senior Director Business Partnerships & Strategy, Rakuten Advertising
• Tiffany Lee, Global Partnerships Director, Quantcast

The Project X Initiative (PXI) is developing a new European thought leadership project focused on developing a vision and industry action plan to unlock the full potential of programmatic TV in Europe.

In this panel discussion, we will look at roadmaps, practical visions, and issues to consider for the future of programmatic TV and video in Europe from various perspectives. The event will conclude with a networking happy hour. Join us for what’s sure to be a lively discussion!

Moderator:

• Jon Watts, The Project X Initiative (PXI)

Panelists:

• Teiffyon Parry, Chief Strategy Officer, Equativ
• Stephen Byrne, VP Partnership Development, RTL
• Nicole Scaglione, Global VP, CTV/OTT PubMatic
• Sven Hagemeier, GM, Inventory Development at The Trade Desk

As advertising enters a consent-based era, there’s no doubt that retail/commerce first-party data is gold. Building a successful strategy to get the most out of this highly valuable asset remains a challenge for all players.

In this panel session, we’ll focus on how curation and retail media can best be leveraged to maximize value on both the buy- and sell-sides of the ecosystem.

Moderator:

• Claude Spasevski, SVP, Data and Retail Media, Equativ

Panelists:

• Richard Nunn, CEO, MileagePlus, Kinective Media by United Airlines
• Alban Villani, CEO EU & Asia, Epsilon
• Paul Lentz, Executive Director, Head of Strategic Development at CVS Media Exchange

What's more legendary than our Cannes party? Don't miss your chance to be part of the legend.
(Please note that this event is invite-only and the invite is non-transferrable)

Advertisers currently face the challenge of maintaining addressability while upholding privacy in a digital world. Alternative IDs have emerged as a pivotal tool for offering pathways to effectively engage audiences while respecting their privacy preferences.

In this panel session, we’ll share actionable insights and strategies for maintaining addressability in the post-cookie era and discuss how working with alternative ID partners dedicated to empowering responsible digital advertising is the key to long-term success.

Moderator:

• Lucie Laurendon, Head of Product Marketing, Equativ

Panelists:

• Mike Ng, President, Global and New Market Expansion, Epsilon
• Sara Vincent, Managing Director, UK, Utiq
• Nicolás Bouchet, Global Head of Data & Digital Transformation, Havas Group

In partnership with The Women in Programmatic Network, we welcome females and males alike to join us for an engaging discussion on recruiting and retaining female talent in the programmatic and digital advertising industry.

Post-event, the conversation will continue with a networking happy hour on our terrace.

Moderator:

• Mykim Chikli, CEO, EMEA, Weborama

Panelists:

• Ornella Amsellem, Chief People Officer, Dailymotion
• Amber Browne, VP Client Development, The Trade Desk
• Melanie Zimmermann, General Manager, Global Retail Media, Criteo
• Simone Johnson, Head of New Business & Strategic Partnerships, Brixton Finishing School

As the sun sets on another day in Cannes, join us for an evening soiree to connect with old and new friends alike.